„Space has a way of looking. It seems like it has a presence of vision. When you come into it, it is there, it’s been waiting for you.“
James Turrell
Axel Groß is an art director specialized in computer imaging. 
He was born 1972 as Karcher in Munich, and is married to costume designer Grit Groß with two daughters. During his childhood he moved often, due to frequent redeployments of his father working with the German armed forces. The longest time Axel and his two sisters grew up in Lower Saxony, where he graduated high school and worked for the German Red Cross.
Subsequently he was trained in architecture at the University of Hanover and TU Delft, learning traditional skills and freelancing for architectural firms. During the time he became drawn to photorealistic computer generated imaging, which served as the source of income during his studies. With lighting being arguably the most advanced subject to simulate, he pivoted to work for the architectural lighting design industry in order to further specialize in rendering and learn more about designing with light.
In early adolescence Axel discovered film culture as a fascination, which grew on from there on as a major point of interest. Expanding his artistic and theoretical skillset regarding designing and lighting for camera, he continued to studied scenography and production design at University for Television and Film Munich (HFF). 
After post-graduation he started a boutique creative studio focussed on design and CGI media production in Berlin. The base framework was titled Gobo, after a common tool for shaping light and shadow. He continued to live in Berlin for over 20 years. Groß worked for various clients from in the design and advertisement industry, and lectured media design and informatics. 
Since 2022 he introduced AI generated imaging into his process. His field of work includes artwork and design commissions, consulting and animations.
Clients
Autodesk Montreal
congaz visual media
ERCO GmbH
Hobelsberger Studios
Interbrand
LH Architekten
MetaDesign
NVIDIA mental images
OMA
pfarré lighting design
produktlabor
SAA Schweger GmbH
Störmer Murphy Partners
Via Lewandowsky
Thonet GmbH
Talks
New Design University, St. Pölten
AIT Salon, Hamburg
Deutsches Architektur Zentrum, Berlin
College of Liberal Arts, Kyōto
IALD Enlighten Europe Conference, Berlin
ERCO international lighting educator workshop
Beyond Rendering Conference, Berlin
Third Dimension Conference, Frankfurt
PLDC Conference, Berlin
Mundos Digitales Conference, A Coruña
Academics
Architectural Informatics, TUM Munich
Media Informatics, HS Cologne
Media Design, HS Anhalt Dessau
Publications
Light Perspectives, ERCO Edition
digital production magazine
Ballistic Publishing
Exhibitions
Designmai, Berlin
Prix Ars Electronica Animation Festival, Linz
Eisfabrik, Hanover
Awards
DDC Award Gute Gestaltung 
Nominierung Designpreis der Bundesrepublik Deutschland
Chicago Athenaeum Good Design
iF communication design award
Best of Cooperate Publishing
(in association with ERCO)